The Influence Mechanism of Internet Word-of-Mouth on Consumer Behavior: A Contrastive Study between Japan and China on Tablet Marketing
Haibin ZHANG
(2022)
The Influence Mechanism of Internet Word-of-Mouth on Consumer Behavior: A Contrastive Study between Japan and China on Tablet Marketing: pp.
3-90.
Part 1
The following sections are included:
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Chapter 1. Introduction
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Chapter 2. Literature Review
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Chapter 3. Hypothesis
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Chapter 4. Methodology
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Chapter 5. Data Analysis
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Chapter 6. Results and Discussion
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Chapter 7. Conclusion
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References
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Appendix A. Questionnaire and Questions' References