Current Situation, Problems and Countermeasures of Brand Construction of Agricultural Products in Hubei Province - Open Journal of Business and Management

OJBM > Vol.7 No.3, July 2019

Current Situation, Problems and Countermeasures of Brand Construction of Agricultural Products in Hubei Province ()

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DOI: 10.4236/ojbm.2019.73081 1,235 Downloads 2,799 Views Citations

Author(s)

Ming Luo

Affiliation(s)

Department of Economics and Law, Yangtze University College of Arts and Science, Jingzhou, China.

ABSTRACT

Implementing agricultural product brand strategy is an inevitable choice for developing modern agriculture and participating in international competition. Hubei is a large agricultural province, but the overall strength of agricultural enterprises is weak; brand awareness is weak; and it lack of well-known agricultural product brands, and the development of agricultural products processing industry lags behind, which directly restricts brand creation. Hubei agricultural development must establish brand awareness, rely on local resources, highlight local characteristics to develop relevant brands, and vigorously promote standardized production of agricultural products, consolidate the quality foundation of branded agricultural products, improve brand technology content, and continuously enhance brand added value.

KEYWORDS

Agricultural Product Brand, Agriculture, Hubei

Share and Cite:

Luo, M. (2019) Current Situation, Problems and Countermeasures of Brand Construction of Agricultural Products in Hubei Province. Open Journal of Business and Management, 7, 1162-1172. doi: 10.4236/ojbm.2019.73081.

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