Author(s)

Lochan Kumar Batala¹, Kalpana Regmi², Giriraj Sharma¹

¹School of Public Affairs, University of Science and Technology of China, Hefei, China.
²School of Economics and Management, Anhui Agriculture University, Hefei, China.

Tourism is one of the largest and promising industries in the world. Tourism industry obviously could be one of the milestones for underdeveloped countries’ sluggish economy to uplift. This paper advocates and gives the bird eye of view on cross border tourism co-operation and marketing along Nepal and Tibetan autonomous region (China); in addition it describes the ideas of co-operation in various streams of China-Nepal development prospects. Tourism is the potential prime industry in Tibetan autonomous region and Nepal as well. Comparing the facts Tibetan tourism industry is booming, and on the other hand Nepal’s tourism is fragile and immature. In this exploratory review paper, we accepted the famous marking model propounded by Igor Ansoff, 1979. Based on Igor model we found numerous potential marketing strategies for development and co-operation in tourism industries along Nepal and TAR. Recently “the one belt one road” is a very hot proposal prolonged by Chinese president “Xi Jinping”. This paper also gives a blueprint for the immediate bilateral co-operation along belt and road strategy in Nepal and Tibetan autonomous region frontier.

Tourism Co-Operation, Tourism Marketing, One Belt One Road Strategy

Batala, L. , Regmi, K. and Sharma, G. (2017) Cross Border Co-Operation through Tourism Promotion & Cultural Exchange: A Case Study along Nepal and China (T.A.R.) OBOR—Prospective. Open Journal of Business and Management, 5, 105-118. doi: 10.4236/ojbm.2017.51010.