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Affiliation
ISSN
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Brand Equity and Brand Loyalty in the Internet Banking Context: FIMIX-PLS Market Segmentation
(Articles)
Sandra Maria Correia Loureiro
,
Francisco Javier Miranda
Journal of Service Science and Management
Vol.4 No.4
,December 7, 2011
DOI:
10.4236/jssm.2011.44054
12,529
Downloads
21,073
Views
Citations
Joint Decision of Pricing and Cross-Ruff Coupon Value under Substitute (Complement) Demand
(Articles)
Zhongguo Shi
,
Yinping Mu
American Journal of Industrial and Business Management
Vol.2 No.1
,January 18, 2012
DOI:
10.4236/ajibm.2012.21001
5,972
Downloads
9,934
Views
Citations
Interaction Mechanism and Strategy of Brand Relationship and Brand Extension
(Articles)
He Liu
,
Lili Fan
Open Journal of Business and Management
Vol.1 No.3
,October 28, 2013
DOI:
10.4236/ojbm.2013.13008
5,456
Downloads
9,878
Views
Citations
Research on Integrity Evaluation System of Food Brand Enterprises Based on the Creeds of Business Governance*
(Articles)
Xie Fan
,
Meng Yong
Open Journal of Business and Management
Vol.2 No.1
,January 16, 2014
DOI:
10.4236/ojbm.2014.21008
4,663
Downloads
7,071
Views
Citations
How to Save Brand after Crises? A Literature Review on Brand Crisis Management
(Articles)
Ming Li
,
Haiying Wei
American Journal of Industrial and Business Management
Vol.6 No.2
,February 18, 2016
DOI:
10.4236/ajibm.2016.62008
7,233
Downloads
17,864
Views
Citations
Study on Brand Mismatching toward the Acquiring Enterprise Brand Dilution—Based on a Prospective of Construal Level Theory
(Articles)
Guangmin Zhai
,
Xinhong Liang
,
Haiquan Chen
Open Journal of Business and Management
Vol.4 No.3
,July 5, 2016
DOI:
10.4236/ojbm.2016.43045
1,762
Downloads
2,394
Views
Citations
Emotional Connect between Brand and Consumer through Sensory Branding
(Articles)
Makarand Upadhyaya
American Journal of Industrial and Business Management
Vol.7 No.4
,April 6, 2017
DOI:
10.4236/ajibm.2017.74025
7,098
Downloads
11,771
Views
Citations
Research on Influence of the Congruence of Self-Image and Brand Image on Consumers’ Citizenship Behavior
(Articles)
Wanling Huang
,
Ming Chen
Open Journal of Business and Management
Vol.6 No.1
,January 30, 2018
DOI:
10.4236/ojbm.2018.61013
1,540
Downloads
3,341
Views
Citations
Antecedents to Customer Engagement: Moderating Role of Media Richness of Brand Pages
(Articles)
Aditi Gosain
,
Mukta Srivastava
,
Deepanvita Gupta
Theoretical Economics Letters
Vol.9 No.7
,October 14, 2019
DOI:
10.4236/tel.2019.97161
874
Downloads
2,991
Views
Citations
An Empirical Study on the Influence of Atypical Visitors’ Interactive Learning on Exhibition Brand Equity
(Articles)
Wanyun Zhang
,
Xin Mai
,
Simin Huang
,
Peng Ju
iBusiness
Vol.12 No.2
,May 6, 2020
DOI:
10.4236/ib.2020.122003
667
Downloads
1,603
Views
Citations
Fashion and Brand Awareness: An Evidence-Based Approach to the Analysis of Distinctive Elements in Communication
(Articles)
Giovanni Maria Conti
,
Alessandra Mazzola
,
Martina Motta
,
Margherita Pillan
Journal of Textile Science and Technology
Vol.6 No.4
,November 4, 2020
DOI:
10.4236/jtst.2020.64015
632
Downloads
3,169
Views
Citations
Exploring the Nexus between Packaging, Quality, Equity and Loyalty in Drug Industry
(Articles)
Peter Kwasi Oppong
,
Joseph Owusu
,
Paul Hammond
,
Edmond Amissah
Open Journal of Business and Management
Vol.10 No.5
,September 7, 2022
DOI:
10.4236/ojbm.2022.105121
172
Downloads
759
Views
Citations
Brand Attitude Process of Pop-Up Ads Used in Digital Marketing
(Articles)
Osman Yetkin
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.4
,April 18, 2024
DOI:
10.4236/jss.2024.124011
53
Downloads
271
Views
Citations
Climate Change, Adaptive Strategies and Rural Livelihoods in Semiarid Tanzania
(Articles)
Richard Y. M. Kangalawe
,
James G. Lyimo
Natural Resources
Vol.4 No.3
,July 1, 2013
DOI:
10.4236/nr.2013.43034
8,501
Downloads
15,139
Views
Citations
Food Insecurity: Prevalence and Associated Factors among Adult Individuals Receiving Highly Active Antiretroviral Therapy (HAART) in ART Clinics of Hosanna Town, Hadiya Zone, Southern Ethiopia
(Articles)
Mekuria Asnakew
Open Access Library Journal
Vol.2 No.8
,August 21, 2015
DOI:
10.4236/oalib.1101800
1,055
Downloads
2,070
Views
Citations
The Effects of Parents’ Job Insecurity on the Subjective Well-Being of Adolescents
(Articles)
Nayin Ke
Open Journal of Business and Management
Vol.6 No.2
,April 17, 2018
DOI:
10.4236/ojbm.2018.62020
766
Downloads
1,810
Views
Citations
A Systematic Review of the Literature on the Relationships between Chronic Diseases and Food Insecurity
(Articles)
Lesley Jo Weaver
,
Connor B. Fasel
Food and Nutrition Sciences
Vol.9 No.5
,May 22, 2018
DOI:
10.4236/fns.2018.95040
4,120
Downloads
6,969
Views
Citations
Lipid and Diabetic Profiles of School Teachers in Afghanistan Facing Food Insecurity and Their Association with Knowledge Relating to Healthy Lifestyle
(Articles)
Ahmad Shekib Arab
,
Keiko Nakamura
,
Kaoruko Seino
,
Shafiqullah Hemat
,
Mohammad Omar Mashal
,
Yuri Tashiro
Food and Nutrition Sciences
Vol.10 No.6
,June 27, 2019
DOI:
10.4236/fns.2019.106050
1,329
Downloads
2,557
Views
Citations
Why We Feel Unsafe When We Get Rich? Review on the Empirics of Corruption, Oil Rents and Insecurity in Nigeria
(Articles)
Ding Chen
,
Umar Muhammad Gummi
,
Junping Wang
,
Asiya Mu’azu
Open Journal of Social Sciences
Vol.8 No.5
,May 18, 2020
DOI:
10.4236/jss.2020.85009
360
Downloads
1,121
Views
Citations
Implementing Holiday Provision Programmes: A Qualitative Investigation of the Experiences of Senior Stakeholders
(Articles)
Emily Mann
,
Clara Widdison
,
Margaret Anne Defeyter
Open Journal of Social Sciences
Vol.8 No.7
,July 27, 2020
DOI:
10.4236/jss.2020.87023
639
Downloads
2,360
Views
Citations
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