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DOI
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Journal
Affiliation
ISSN
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The Effect of In-Game Advertising in SNS on Brand Equity
(Articles)
Jianhua Yang
,
Meizhen Zhang
,
Zhiqin Zou
Journal of Service Science and Management
Vol.8 No.1
,February 16, 2015
DOI:
10.4236/jssm.2015.81013
4,700
Downloads
6,437
Views
Citations
Strategies for Translation of English Commercial Advertisements from the Intercultural Perspective
(Articles)
Hui Fan
Open Journal of Social Sciences
Vol.5 No.11
,November 8, 2017
DOI:
10.4236/jss.2017.511004
3,636
Downloads
17,987
Views
Citations
Online Advertising and Customer Satisfaction of E-Tailing Firms in Nigeria
(Articles)
N. Gladson Nwokah
,
Doris Ngirika
Intelligent Information Management
Vol.10 No.1
,January 5, 2018
DOI:
10.4236/iim.2018.101002
2,033
Downloads
9,679
Views
Citations
Supply Chain Models with Considerations of Co-Op Advertising and Capacity Constraints
(Articles)
Fan Yang
Open Journal of Business and Management
Vol.6 No.2
,April 30, 2018
DOI:
10.4236/ojbm.2018.62039
946
Downloads
1,796
Views
Citations
Optimal Commodity Advertising in Bilateral Oligopoly
(Articles)
Chanjin Chung
Theoretical Economics Letters
Vol.8 No.11
,July 23, 2018
DOI:
10.4236/tel.2018.811128
617
Downloads
1,304
Views
Citations
This article belongs to the Special Issue on
Industrial Economics
Research on the Characteristics of Modern Advertising Culture
(Articles)
Yangyang Qin
Open Journal of Social Sciences
Vol.7 No.8
,August 27, 2019
DOI:
10.4236/jss.2019.78026
1,065
Downloads
3,620
Views
Citations
A Comparative Analysis of Mobile Advertising from the Perspective of Visual Grammar—Take Huawei Mate 30 Series and iPhone 11 for Example
(Articles)
Yuxi Wang
Open Access Library Journal
Vol.7 No.6
,June 18, 2020
DOI:
10.4236/oalib.1106468
685
Downloads
2,609
Views
Citations
The Relationship between Programme Context and Memory for Sexually Humorous Television Advertisements
(Articles)
A. Cheung
,
Adrian Furnham
Psychology
Vol.12 No.2
,February 25, 2021
DOI:
10.4236/psych.2021.122016
377
Downloads
938
Views
Citations
Commercial Organizations’ Use of Social Marketing (Advertising) to Foster Sustainable Relations with Consumers through the COVID-19 Era
(Articles)
Eiman M. Negm
,
Ahmed Ghazal
American Journal of Industrial and Business Management
Vol.12 No.9
,September 30, 2022
DOI:
10.4236/ajibm.2022.129079
263
Downloads
1,227
Views
Citations
Corporate Social Responsibility, Advertising Competition and Consumer Welfare: A Research on the Model of Oligopoly Competition Theory
(Articles)
Linmin Kan
,
Hongjin Xiang
American Journal of Industrial and Business Management
Vol.13 No.3
,March 28, 2023
DOI:
10.4236/ajibm.2023.133010
143
Downloads
615
Views
Citations
This article belongs to the Special Issue on
Economics and Business Research
Analyzing Social Media on Advertising Markets: A Game Theory Perspective
(Articles)
Yiwei Liu
American Journal of Industrial and Business Management
Vol.13 No.8
,August 30, 2023
DOI:
10.4236/ajibm.2023.138048
196
Downloads
1,655
Views
Citations
Upholding the Igbo Cultural Heritage through the Theatre
(Articles)
Christian Ikechukwu Nwaru
Art and Design Review
Vol.3 No.2
,April 15, 2015
DOI:
10.4236/adr.2015.32004
9,677
Downloads
11,781
Views
Citations
An Empirical Study on the Pass-Through Effect of RMB Nominal Effective Exchange Rate on Import Price
(Articles)
Alin Xia
Modern Economy
Vol.8 No.2
,January 26, 2017
DOI:
10.4236/me.2017.82012
2,242
Downloads
3,511
Views
Citations
Study on the Guqin Teaching Method: “Inner Understanding through Oral Teaching”
(Articles)
Ye Zhao
Open Journal of Social Sciences
Vol.7 No.2
,February 19, 2019
DOI:
10.4236/jss.2019.72011
817
Downloads
1,367
Views
Citations
Exchange Rates and Inflation Rates Convergence in ECOWAS
(Articles)
Amath Ndiaye
Modern Economy
Vol.12 No.12
,December 3, 2021
DOI:
10.4236/me.2021.1212088
316
Downloads
1,853
Views
Citations
Coordination of a Supply Chain with Advertising Investment and Allowing the Second Ordering
(Articles)
Tiaojun Xiao
,
Xinxin Yan
,
Jiabao Zhao
Technology and Investment
Vol.1 No.3
,August 27, 2010
DOI:
10.4236/ti.2010.13022
5,109
Downloads
9,506
Views
Citations
A Look at the Phenomenon of Hybridization of the Professional Activities of Consulting Agencies and Advertising Sales Agencies in Cameroon
(Articles)
Alain Assomo
,
Arlette Ngouana Akoa
Advances in Journalism and Communication
Vol.10 No.2
,June 17, 2022
DOI:
10.4236/ajc.2022.102015
70
Downloads
434
Views
Citations
About the Strange Tree Paradox and Possible Inconsistency of Set Theory
(Articles)
Yury M. Volin
Advances in Pure Mathematics
Vol.13 No.10
,October 31, 2023
DOI:
10.4236/apm.2023.1310048
60
Downloads
220
Views
Citations
Combining Keyword Search Advertisement and Site- Targeted Advertisement in Search Engine Advertising
(Articles)
Li Chen
Journal of Service Science and Management
Vol.1 No.3
,December 30, 2008
DOI:
10.4236/jssm.2008.13025
13,284
Downloads
19,116
Views
Citations
Who Benefits from Altruism in Supply Chain Management?
(Articles)
Zehui Ge
,
Qiying Hu
American Journal of Operations Research
Vol.2 No.1
,March 14, 2012
DOI:
10.4236/ajor.2012.21007
6,427
Downloads
11,977
Views
Citations
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