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A Research on the Difficulties and Countermeasures of the Traditional Business under the Background of Mobile Internet

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DOI: 10.4236/ojbm.2015.34044    7,377 Downloads   8,092 Views   Citations

ABSTRACT

The purpose of this paper is to provide countermeasures of the traditional business under the background of mobile internet, so that they can successfully achieve offline to online (hereinafter referred to as O2O) transformation. Firstly, the article analyzes the status quo and difficulties of traditional business about operations of WeChat public account. Secondly, the article analyzes the advantages of local life service O2O from four aspects: market environment, platform, brand and industry. Finally, four countermeasures are put forward: publish quality content, clear profit model and dock data to form an O2O ecological circle efficiently.

Conflicts of Interest

The authors declare no conflicts of interest.

Cite this paper

Huang, X. and Huang, Y. (2015) A Research on the Difficulties and Countermeasures of the Traditional Business under the Background of Mobile Internet. Open Journal of Business and Management, 3, 441-445. doi: 10.4236/ojbm.2015.34044.

References

[1] Perreanlt, W.D. and McCarthy, E.J. (2006) Basic Marketing. Shanghai People’s Publishing House, Shanghai.
[2] Zhang, B. (2013) O2O: Mobile Internet Era of Business Revolution. Machinery Industry Press, Shanghai, 7-15.
[3] iResearch (2014) O2O Report of the China Internet Community Summit Forum.
[4] Li, H.Y. (2014) Thinking and Practice Path of Traditional Enterprise O2O Business. Modern Business Trade Industry, 11, 20-22.
[5] Wang, H.Y. (2015) Analysis on Editing and Operational Strategies of Traditional Media WeChat Public Number. Editorial Friend, 2, 85-88.

  
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