TITLE:
Cashless Travelers from China, Is Tanzanian Tourism Industry Ready? A Review on Tourism Transactions in Connection with Post-COVID-19 Pandemic Tourism World
AUTHORS:
Kevin Rodney Zambo
KEYWORDS:
Cashless Transactions, Tourism Industry, Post-COVID-19 Pandemic, China Outbound Tourism, Tanzania
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.10 No.12,
November
18,
2022
ABSTRACT: Cashless
transactions also known as mobile payments have been a huge form of money
exchange that replaced the use of cash and credit cards especially on COVID-19
pandemic period in different parts of the world. It broke world record for
China making it the first cashless most user nation. Exchanges are done via
devices like phones, tablets and the like. In order to cope with tourism
transactions dynamics that truly affects the industry such abrupt changes
forces tourist destinations like Tanzania to adapt. Using a qualitative
approach the study examines on literatures pertaining to increased use of
cashless transactions especially after COVID-19 pandemic. Results show that
though Tanzania is one of the fast cashless transactions users in Africa it is
not well prepared to host cashless travelers from China. It has not yet
incorporated the giant Chinese cashless transactions platforms and still uses
cash and cards in most of tourism financial transactions. With the huge shift
of form of Chinese transaction behavior which has created a cashless society in
China, the study advice African destinations on the importance of incorporating
Chinese cashless platforms to be competent in attracting more tourists from
that giant source market.