Author(s)

Di Tian, Meifan Wu, Mu Zhang

Shenzhen Tourism College, Jinan University, Shenzhen, China.

Located at the key spot of the construction of the Silk Road Economic Belt, Ningxia Hui Autonomous Region has abundant natural and cultural resources with relatively small area and small population, and tourism here plays an important role in local economic development. As China vigorously promoted the construction of tourism throughout the nation, the local government actively responded to the call of the state and successfully became the second state-level all-for-one tourism demonstration zone on a province basis, and finally achieved some decent results. In order to summarize the experience on tourism policy of Ningxia, by introducing Nvivo implementation analysis tool, this paper analyzes and summarizes a series of policy documents for the construction of demonstration zone in Ningxia. According to the specific requirements in the Guideline on the Development of All-for-One Tourism released by the State Council, the article encodes the specific policy measures for Ningxia’s development and establishes a node system, pointing out that Ningxia’s policy measures are consistent with the ones formulated at the national level. On this basis, taking the Xixia District of Yinchuan in Ningxia Hui Autonomous Region as an example, the paper analyzes its specific measures and effects of developing regional tourism, and discusses the policy regulation and implementation path that means taking planning and guidance seriously, emphasizing concrete implementation, promoting industrial integration, and paying close attention to tourism supervision.

All-for-One Tourism, Policy Analysis, Qualitative Research, Ningxia

Tian, D. , Wu, M. and Zhang, M. (2018) Research on Policy Regulation and Realization Path of Ningxia’s Construction of All-for-One Tourism Demonstration Zone. Modern Economy, 9, 1533-1547. doi: 10.4236/me.2018.99097.