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DOI
Author
Journal
Affiliation
ISSN
Subject
Study of Informative Advertising Competition Model in Duopolistic Market with Relative Profit Object
(Articles)
Jiao Lu
Journal of Service Science and Management
Vol.10 No.2
,April 13, 2017
DOI:
10.4236/jssm.2017.102009
1,028
Downloads
1,530
Views
Citations
Bid Optimization for Internet Graphical Ad Auction Systems via Special Ordered Sets
(Articles)
Ralphe Wiggins
,
John A. Tomlin
iBusiness
Vol.2 No.3
,September 30, 2010
DOI:
10.4236/ib.2010.23032
4,040
Downloads
7,095
Views
Citations
Advertising Ethics and Professionalism of ZNBC Radio 4 and Radio Phoenix in Zambia—A Content Analysis Study
(Articles)
Fidelis Muzyamba
,
Kaarle Nordenstreng
,
Musonda Lemba
Advances in Journalism and Communication
Vol.8 No.3
,August 28, 2020
DOI:
10.4236/ajc.2020.83007
159
Downloads
461
Views
Citations
The Research of Influence Factors of Online Behavioral Advertising Avoidance
(Articles)
Wen Li
,
Ziying Huang
American Journal of Industrial and Business Management
Vol.6 No.9
,September 14, 2016
DOI:
10.4236/ajibm.2016.69092
3,108
Downloads
4,859
Views
Citations
Deceptive Advertising and Consumer Reaction: A Study of Delta Soap Advertisement
(Articles)
Raymond Chimezie Ukaegbu
Open Access Library Journal
Vol.7 No.3
,March 11, 2020
DOI:
10.4236/oalib.1105865
253
Downloads
995
Views
Citations
On Line Media Market and New Advertising Agencies: Analysis of an Italian Case
(Articles)
Simone Guercini
Journal of Service Science and Management
Vol.2 No.2
,June 17, 2009
DOI:
10.4236/jssm.2009.22015
5,352
Downloads
9,934
Views
Citations
Source Credibility: A Philosophical Analysis
(Articles)
Bonachristus Umeogu
Open Journal of Philosophy
Vol.2 No.2
,May 22, 2012
DOI:
10.4236/ojpp.2012.22017
10,590
Downloads
15,409
Views
Citations
On the Advertising of an Event: A Mathematical Approach
(Articles)
Rosa Ferrentino
,
Carmine Boniello
Applied Mathematics
Vol.8 No.11
,November 28, 2017
DOI:
10.4236/am.2017.811119
771
Downloads
1,245
Views
Citations
The Impact of Consumer Innovativeness on the Intention of Clicking on SNS Advertising
(Articles)
Yingren Shi
Modern Economy
Vol.9 No.2
,February 12, 2018
DOI:
10.4236/me.2018.92018
682
Downloads
1,365
Views
Citations
Analysis of Hedges in English Advertising from the Perspective of Cooperative Principle
(Articles)
Jing Yang
Open Access Library Journal
Vol.6 No.6
,June 11, 2019
DOI:
10.4236/oalib.1105441
539
Downloads
1,064
Views
Citations
Enterprise Culture: The Headspring of the Enterprise Competition Ability
(Articles)
Zhaojiang Dong
Open Journal of Social Sciences
Vol.1 No.5
,November 7, 2013
DOI:
10.4236/jss.2013.15006
6,451
Downloads
8,874
Views
Citations
Spatial Competition between Health Care Providers: Effects of Standardization
(Articles)
Björn A. Kuchinke
,
Jürgen Zerth
Theoretical Economics Letters
Vol.5 No.3
,May 22, 2015
DOI:
10.4236/tel.2015.53043
2,646
Downloads
3,108
Views
Citations
This article belongs to the Special Issue on
Business Economics
Accurate Analysis on Bluetooth Low Energy Neighbor Discovery
(Articles)
Ting-Chao Hou
,
Kuo-Chang Huang
Journal of Computer and Communications
Vol.8 No.12
,December 31, 2020
DOI:
10.4236/jcc.2020.812020
61
Downloads
195
Views
Citations
A Study of the Joint Advertising Channels
(Articles)
Ming LEI
,
Shuguang SUN
,
Dan YANG
Journal of Service Science and Management
Vol.2 No.4
,December 15, 2009
DOI:
10.4236/jssm.2009.24050
5,402
Downloads
9,020
Views
Citations
Advertising Effectiveness: An Approach Based on What Consumers Perceive and What Advertisers Need
(Articles)
Macarena Estévez
,
Davide Fabrizio
Open Journal of Business and Management
Vol.2 No.3
,July 4, 2014
DOI:
10.4236/ojbm.2014.23022
5,449
Downloads
8,311
Views
Citations
The Effect of In-Game Advertising in SNS on Brand Equity
(Articles)
Jianhua Yang
,
Meizhen Zhang
,
Zhiqin Zou
Journal of Service Science and Management
Vol.8 No.1
,February 16, 2015
DOI:
10.4236/jssm.2015.81013
3,852
Downloads
4,797
Views
Citations
Strategies for Translation of English Commercial Advertisements from the Intercultural Perspective
(Articles)
Hui Fan
Open Journal of Social Sciences
Vol.5 No.11
,November 8, 2017
DOI:
10.4236/jss.2017.511004
1,896
Downloads
4,702
Views
Citations
Online Advertising and Customer Satisfaction of E-Tailing Firms in Nigeria
(Articles)
N. Gladson Nwokah
,
Doris Ngirika
Intelligent Information Management
Vol.10 No.1
,January 5, 2018
DOI:
10.4236/iim.2018.101002
1,214
Downloads
4,252
Views
Citations
Supply Chain Models with Considerations of Co-Op Advertising and Capacity Constraints
(Articles)
Fan Yang
Open Journal of Business and Management
Vol.6 No.2
,April 30, 2018
DOI:
10.4236/ojbm.2018.62039
534
Downloads
888
Views
Citations
Optimal Commodity Advertising in Bilateral Oligopoly
(Articles)
Chanjin Chung
Theoretical Economics Letters
Vol.8 No.11
,July 23, 2018
DOI:
10.4236/tel.2018.811128
369
Downloads
705
Views
Citations
This article belongs to the Special Issue on
Industrial Economics
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