The Influence Mechanism of Internet Word-of-Mouth on Consumer Behavior: A Contrastive Study between Japan and China on Tablet Marketing
ZHANG Haibin
(2018)
The Influence Mechanism of Internet Word-of-Mouth on Consumer Behavior: A Contrastive Study between Japan and China on Tablet Marketing: pp.
75-86.
Chapter 4. Methodology
The following sections are included:
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1. The Selection of Research Methodology, Product, and Platform
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2. Questionnaire Design
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3. Questionnaire Development
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4. Collection Data
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5. Data Analysis Method
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5.1. Reliability and Validity Test
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5.2. Calculation Methodology of Hypothesis 15
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5.3. Calculation Methodology for Hypothesis 16
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5.4. Test Methods for the Rest Hypothesis