The Influence Mechanism of Internet Word-of-Mouth on Consumer Behavior: A Contrastive Study between Japan and China on Tablet Marketing
ZHANG Haibin
(2018)
The Influence Mechanism of Internet Word-of-Mouth on Consumer Behavior: A Contrastive Study between Japan and China on Tablet Marketing: pp.
9-23.
Chapter 1. Introduction
The following sections are included:
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1. Background
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1.1. Internet Development
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1.2. Internet Community and Communication
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2. Research Gaps and Significance of Research
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2.1. Theoretical Significance
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2.2. Practical Significance
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3. Study Objective and Originality
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4. Research Methods and Technical Approach
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4.1. Research Methods
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4.2. Technical Approach
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5. Chapter Structure