TITLE:
Competitive Advantage: A Study of Saudi SMEs to Adopt Data Mining for Effective Decision Making
AUTHORS:
Tariq Saeed Mian, Fahad Ghabban
KEYWORDS:
Data Mining, Employee Training and Development, Personnel Selection, Knowledge Management, Competitive Advantage
JOURNAL NAME:
Journal of Data Analysis and Information Processing,
Vol.10 No.3,
June
9,
2022
ABSTRACT: It is very important for organizations to develop a competitive advantage
for long-term survival in the market. For this purpose, the main objective of
the study was to assess the role of data mining and employee training &
Development to gain a competitive advantage. Moreover, the mediating role of
personnel role and knowledge management is also assessed in the present study.
The data in the present study were collected from the employees of SMEs in KSA using convenient sampling. The
response rate of the study was 58.36%. For the analysis of the collected data,
the study used PLS 3.2.9. The findings of the study reveal that data mining and
training and development plays an important role for organizations to gain a competitive
advantage through Knowledge management and personnel role. The findings of the
study fill the gap of limited studies conducted regarding SMEs of KSA to gain a competitive
advantage. The findings of the study are helpful for the policymakers of SMEs
around the globe.