TITLE:
Study on the Impact of New Media on Xi’an Tourism
AUTHORS:
Jia Lei, Heng Gao
KEYWORDS:
Xi’an Tourism, New Media, Tourism
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.12 No.3,
March
21,
2022
ABSTRACT: Xi’an
is a famous historical and cultural city in China. This paper mainly analyzes
the main influence of new media in Xi’an tourism through literature analysis
and data analysis. The application of new media in the tourism industry is
becoming more and more popular, especially since Xi’an has combined new media
and tourism to develop, which caused the number of tourists and tourism economic income to be gradually increasing. New media could increase the number of
tourists, promote the diversification of Xi’an tourism marketing and increase
the difficulty of crisis management.