TITLE:
Research on the Transformation and Development of Traditional Media in the New Media Era
AUTHORS:
Xianzhe Wang
KEYWORDS:
New Media, Traditional Media, Transformation and Development
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.9 No.3,
March
30,
2021
ABSTRACT: To seek transformation and development is a necessary measure and beneficial
exploration for traditional media to adapt to market competition, industry
trend and implement self innovation under the new media era background. In the
new media era, traditional media can optimize the allocation of traditional
media resources, change the information dissemination mode of traditional media, and gather the public opinion guidance
ability of traditional media through transformation and development, so
as to reshape competitiveness, expand influence, and strengthen appeal. Based
on the background of the new media era, combined with the operating
characteristics of traditional media, traditional media should change the
concept and innovate the system in parallel, take account of content innovation
and form iteration and pay equal attention to talent cultivation and science
and technology empowerment, and form a development situation of system
foundation, innovation empowerment and talent assistance, in order to realize
the efficient landing of transformation and realize its own efficient, steady
and sustainable development.