TITLE:
Affective, Normative and Continuance: Predictors of Employees’ Commitment of Large-Cap It Firms in Indian Context
AUTHORS:
Radha Yadav, Ashu Khanna, Ruby Sengar, Sudipta Dasmohapatra
KEYWORDS:
Demographic Characteristics, Quality of Work Life, Organizational Commitment, Affective Commitment, Continuous Commitment, and Normative Commitment
JOURNAL NAME:
Theoretical Economics Letters,
Vol.9 No.6,
August
8,
2019
ABSTRACT: Purpose: The purpose of the paper is to investigate the
predictors of employees’ commitment and also find out the critical dimensions
of quality of work life (QWL) that engender commitment among in today’s
employees in information technology (IT) firms. Further, the study analyses on
the association of demographic variables with QWL and organizational commitment
(OC). Design/Methodology/Approach: The sample size for the study
consists of 618 employees (respondents) from 21 large-caps (large-capital) IT
companies in India. Cronbach alpha to test the reliability and validity; Factor
Analysis as a data reduction tool. Subsequently, the mixed model and
multi-regression methods are applied to test the relationship between the said
variables. Findings: The findings suggest that 13 variables of QWL play
a key role in the work life of IT employees. The results show that there is a
significant relationship between the qualification and number of dependents
with QWL and OC both. Moreover, a substantial relationship between QWL and
affective commitment of IT employees is
found. The results further reveal that there exists a strong link between
various dimensions of QWL with OC. Practical Implications: QWL will help
in creating a healthy environment in the organization that will enhance the
commitment of the employees towards their organization. Enhanced OC will
stimulate individual’s attachment to the organization. Moreover, if QWL and OC
are boosted, they will motivate employees to stay with the organization and
enthusiastically work towards organizational objectives. Further, the
escalation of OC will help in achieving growth, profit and market share at a
greater pace. Originality/Value: This study focuses on the important
variables for employees commitment in the terms of QWL.