TITLE:
On the Origin, Development and Prospect of Rural Tourism in China
AUTHORS:
Zibiao Cheng, Chengduan Wang, Aili Pu
KEYWORDS:
China, Rural Tourism, Origin, Development, Prediction
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.8 No.12,
December
29,
2018
ABSTRACT: This paper explores the
origin of rural tourism in China, and holds that rural tourism in China
originated from the first Litchi Festival held in Shenzhen in 1988. Through the
analysis of the development history of rural tourism in China for 30 years, the
development of rural tourism in China is divided into three stages, which
predicts the development direction of rural tourism in China.