TITLE:
Determination of Customer Satisfaction in Conservative Concept Hotels by Ordinal Logistic Regression Analysis
AUTHORS:
Hakan Eygu, Ali Caglar Gulluce
KEYWORDS:
Halal Tourism, Conservative Hotel, Customer Satisfaction, Quality, Ordered Logistics Regression
JOURNAL NAME:
Journal of Financial Risk Management,
Vol.6 No.3,
August
29,
2017
ABSTRACT: The
purpose of this study was to determine the satisfaction level and the expectations
of the conservative hotel customers during their
stay. For this purpose, a survey was conducted for customers who prefer to stay
in conservative hotel facilities. Ordinal logistic
regression analysis was conducted using a statistical package program on the
data obtained with the help of questionnaires. 430 customers who were staying
in conservative hotels were asked to answer 41 questions in the survey. As a
result of the research, demographic characteristics of conservative hotel
customers were found to be statistically significant between the dependent
variable and their status
of education levels, occupation status, monthly income, nationality, duration
of hotel stay, previous hotel stay, and the desire to stay again in the same
hotel. This is a unique study to determine as to whether the characteristics of
conservative hotel customers in hotel facilities differ according to the
individual and socio-cultural characteristics of customers, since the customer expectancy changes according to
the period and conditions of the time of operation and to compare the current
situation with the expectations of the customers.