TITLE:
Beijing Salt Company: The Way to Deal with the Salt Reform Program
AUTHORS:
Yongsheng Liu, Tong Han, Xuan Wei
KEYWORDS:
Salt Industry System Reform, Salt Franchise, SWOT Analysis, Development Strate-gies
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.6 No.12,
December
28,
2016
ABSTRACT: After the implementation of the
Salt Industry System Reform Program, other domestic salt
enterprises will compete for the market share of salt in Beijing. With the
method of SWOT, this paper analyzes the advantages, disadvantages,
opportunities and challenges of Beijing Salt Industry Company after the
implementation of the salt industry system reform, and puts forward to seize
the transition period, make close cooperation with the upstream enterprises;
innovate business models, improve the service level; optimize the logistics
links, reduce the cost of circulation; enrich product variety, improve the
precision marketing; use new packaging, and strengthen the development of
counterfeit brand countermeasure.