TITLE:
Media Economics Study Prominence and Relevance in India
AUTHORS:
Shaik Mohammad Shameer
KEYWORDS:
Media Economics, Mass Media, Media Management, Cross Media, Media Industry
JOURNAL NAME:
Social Networking,
Vol.4 No.4,
October
9,
2015
ABSTRACT: Evolution of economic thought propagated different theories to understand the money management
and its subsequent measures so as to fill demand and supply. The economics horizon broadens
to study micro and macro aspects of each industry. Now mass media emerge as industry, delivering
goods and services to the consumers. As mass media have expanded and given scope to
many key players to enter into this industry to take part in pivotal role like content creators, exhibitors
and distributors. Media priorities and agendas are incessantly changing to the tune of the
market requirements. Each media industry is working out to produce content with low investment
and gain profit out of it. Any change in the regulation policy and technologies may affect the economic
process of the media industry. This article laid emphasis on the importance of media industry,
scope for research, prospects and challenges of micro and macro characteristics of media
industry in India.