Miyazumi, T. (2014) Luxury Chocolate Brand GODIVA to Increase Number of Outlets in Japan to 300 within Next Five Years, Plans to Open Outlet in Tottori by End of Year to Achieve Goal of Having Outlet in Every Prefecture. Nihon Keizai Shimbun, 22 August 2014, 14.

has been cited by the following article:

• TITLE: Analysis of Psychological Factors That Influence Preference for Luxury Food and Car Brands Targeting Japanese People

  AUTHORS: Kazutoshi Fujiwara, Shin’ya Nagasawa

  KEYWORDS: Luxury Brand, Japanese People, Psychological Factor, Food, Car

  JOURNAL NAME: American Journal of Industrial and Business Management, Vol.5 No.9, September 21, 2015

  ABSTRACT: This study examines the strong preference among Japanese people for luxury brands and makes a comparative analysis of the psychological factors that influence the development of purchase intentions and how they differ between the food and car luxury brands. An empirical analysis was performed by using psychological factors that influence the preference for luxury brands, which Sugimoto [1] demonstrated in a study on Japanese people. The results suggested the following: 1) Differentiation from Others is an important factor in developing purchase intentions for both food and car luxury brands and is a particularly important factor for cars; 2) Conformity to Group Norms is not an important factor in developing purchase intentions for both food and car luxury brands in which consumers continue to feel a sense of rarity; 3) Avoiding Cognitive Dissonance is an important factor in developing purchase intentions for both food and car luxury brands; 4) Quality Evaluation is an important factor in developing purchase intentions for food luxury brands only.