TITLE:
Study on Revenue Management Considering Strategic Customer Behavior
AUTHORS:
Chuiri Zhou, Yu Wu
KEYWORDS:
Strategic Customer Behavior, Revenue Management, Perishable Products, Dynamic Pricing
JOURNAL NAME:
Journal of Service Science and Management,
Vol.4 No.4,
December
7,
2011
ABSTRACT: This article reviews the literatures of revenue management and introduces the status of traditional research about perishable products in this field. We analyse revenue management considering strategic customer behavior and the related researches about dynamic pricing, finally we discuss the existing problems and suggest several future research directions.