TITLE:
Comprehensive Evaluation of Tourism Development Potential in Anhui Province Based on Cluster Analysis and Factor Analysis
AUTHORS:
Xueyan Li, Xiaoxiao Zhan, Jinli Jiang
KEYWORDS:
Tourism Potential, System Clustering, Factor Analysis, Anhui Province, Comprehensive Evaluation
JOURNAL NAME:
Open Journal of Business and Management,
Vol.9 No.2,
March
31,
2021
ABSTRACT: In order
to improve the potential of urban tourism in Anhui Province, the comprehensive
evaluation of the development level of urban tourism in Anhui Province is
carried out. Firstly, the comprehensive evaluation index system of the
development level of tourism is constructed. Secondly, 16 cities in Anhui
Province are divided into four categories through cluster analysis, and Hefei
has the best tourism development. Then factor analysis is carried out to get
the ranking of each prefecture-level city. The top two cities in tourism
development level are Hefei and Huangshan. Finally, the conclusion is that the
tourism development level of 16 cities in Anhui Province is not balanced and
the tourism industry is still to be developed.