TITLE:
Cultivation of Intercultural Communication Competence for Business English Majors
AUTHORS:
Feipeng Li, Lei Dong
KEYWORDS:
Intercultural Communication, Competence, Business English, Principles, Strategies
JOURNAL NAME:
Open Journal of Business and Management,
Vol.9 No.2,
March
23,
2021
ABSTRACT: With
economic globalization speeding up, China has increasingly frequent interaction
with the world economy. A multitude of versatile talents are in urgent need who not only have good
grasp of linguistic and business knowledge but also are competent in intercultural
communication. Students of business English are significant resource of
international business talents. This thesis discusses the principles of
cultivating students’ intercultural communication competence from the
perspective of systematicness, practicality and comparison. Then the strategies
and approaches on how to realize the improvement of the ICC of business English
majors in universities and colleges are explored from five aspects including
teaching syllabus, teachers’ development, teaching materials, teaching modes
and evaluation system. In the final part of the thesis, the author analyzes the
limitation of the study and considers researching plan for further study to
acquire more findings.