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Affiliation
ISSN
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Brand Equity and Brand Loyalty in the Internet Banking Context: FIMIX-PLS Market Segmentation
(Articles)
Sandra Maria Correia Loureiro
,
Francisco Javier Miranda
Journal of Service Science and Management
Vol.4 No.4
,December 7, 2011
DOI:
10.4236/jssm.2011.44054
12,489
Downloads
20,992
Views
Citations
Joint Decision of Pricing and Cross-Ruff Coupon Value under Substitute (Complement) Demand
(Articles)
Zhongguo Shi
,
Yinping Mu
American Journal of Industrial and Business Management
Vol.2 No.1
,January 18, 2012
DOI:
10.4236/ajibm.2012.21001
5,957
Downloads
9,913
Views
Citations
Interaction Mechanism and Strategy of Brand Relationship and Brand Extension
(Articles)
He Liu
,
Lili Fan
Open Journal of Business and Management
Vol.1 No.3
,October 28, 2013
DOI:
10.4236/ojbm.2013.13008
5,446
Downloads
9,845
Views
Citations
Research on Integrity Evaluation System of Food Brand Enterprises Based on the Creeds of Business Governance*
(Articles)
Xie Fan
,
Meng Yong
Open Journal of Business and Management
Vol.2 No.1
,January 16, 2014
DOI:
10.4236/ojbm.2014.21008
4,662
Downloads
7,057
Views
Citations
How to Save Brand after Crises? A Literature Review on Brand Crisis Management
(Articles)
Ming Li
,
Haiying Wei
American Journal of Industrial and Business Management
Vol.6 No.2
,February 18, 2016
DOI:
10.4236/ajibm.2016.62008
7,223
Downloads
17,793
Views
Citations
Study on Brand Mismatching toward the Acquiring Enterprise Brand Dilution—Based on a Prospective of Construal Level Theory
(Articles)
Guangmin Zhai
,
Xinhong Liang
,
Haiquan Chen
Open Journal of Business and Management
Vol.4 No.3
,July 5, 2016
DOI:
10.4236/ojbm.2016.43045
1,761
Downloads
2,385
Views
Citations
Emotional Connect between Brand and Consumer through Sensory Branding
(Articles)
Makarand Upadhyaya
American Journal of Industrial and Business Management
Vol.7 No.4
,April 6, 2017
DOI:
10.4236/ajibm.2017.74025
7,090
Downloads
11,730
Views
Citations
Research on Influence of the Congruence of Self-Image and Brand Image on Consumers’ Citizenship Behavior
(Articles)
Wanling Huang
,
Ming Chen
Open Journal of Business and Management
Vol.6 No.1
,January 30, 2018
DOI:
10.4236/ojbm.2018.61013
1,537
Downloads
3,321
Views
Citations
Antecedents to Customer Engagement: Moderating Role of Media Richness of Brand Pages
(Articles)
Aditi Gosain
,
Mukta Srivastava
,
Deepanvita Gupta
Theoretical Economics Letters
Vol.9 No.7
,October 14, 2019
DOI:
10.4236/tel.2019.97161
858
Downloads
2,945
Views
Citations
Exploring the Nexus between Packaging, Quality, Equity and Loyalty in Drug Industry
(Articles)
Peter Kwasi Oppong
,
Joseph Owusu
,
Paul Hammond
,
Edmond Amissah
Open Journal of Business and Management
Vol.10 No.5
,September 7, 2022
DOI:
10.4236/ojbm.2022.105121
168
Downloads
746
Views
Citations
Brand Attitude Process of Pop-Up Ads Used in Digital Marketing
(Articles)
Osman Yetkin
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.4
,April 18, 2024
DOI:
10.4236/jss.2024.124011
48
Downloads
243
Views
Citations
Predicting Brand Perception for Fast Food Market Entry
(Articles)
Torsten Teichert
,
Tobias Effertz
,
Marina Tsoi
,
Vladislav Shchekoldin
Theoretical Economics Letters
Vol.5 No.6
,December 4, 2015
DOI:
10.4236/tel.2015.56081
5,713
Downloads
8,014
Views
Citations
A Study on the Core Values of the Brand
(Articles)
Xiangyin Li
,
Cui Sun
Journal of Service Science and Management
Vol.8 No.6
,December 23, 2015
DOI:
10.4236/jssm.2015.86087
7,458
Downloads
10,044
Views
Citations
Current Situation, Problems and Countermeasures of Brand Construction of Agricultural Products in Hubei Province
(Articles)
Ming Luo
Open Journal of Business and Management
Vol.7 No.3
,June 5, 2019
DOI:
10.4236/ojbm.2019.73081
1,253
Downloads
2,499
Views
Citations
Stimulating Curiosity and Consumer Experience in a Retailer
(Articles)
Silvia Cachero-Martínez
,
Rodolfo Vázquez-Casielles
American Journal of Industrial and Business Management
Vol.7 No.4
,April 28, 2017
DOI:
10.4236/ajibm.2017.74034
3,324
Downloads
7,799
Views
Citations
This article belongs to the Special Issue on
Customer Experience Management
Premature Weaning and Lived Experience of Primiparae Women during Breastfeeding
(Articles)
Yayila Tshimba Sylvie
,
Mulubwa Kyalubile Nonon
,
Mutomb Kambaj Fidèle
,
Kikange Kasama Tréso
,
Chilufya Kishimba Jacquie
,
Mwinkeu Kasongo Narcisse
Open Access Library Journal
Vol.5 No.4
,April 28, 2018
DOI:
10.4236/oalib.1104404
507
Downloads
1,403
Views
Citations
Lived Experience of Thalassaemic Children in Bangladesh
(Articles)
Khaleda Akter
,
Shanzida Khatun
,
Md. Sazzad Hossain
Open Journal of Nursing
Vol.10 No.11
,November 27, 2020
DOI:
10.4236/ojn.2020.1011079
446
Downloads
1,552
Views
Citations
Life Experience of Women with Obstetric Fistula in Togo
(Articles)
Ameyo Ayoko Ketevi
,
Dede Regine Diane Ajavon
,
Baguilane Douaguibe
,
Akila Bassowa
,
Carmelle Schola Assogba
,
Assiaham Walawita Tenete
,
Nagbe Massogblé Kodjo Koffi
,
Kodjo Fiagnon
,
Abdoul-Samadou Aboubakari
,
Koffi Akpadza
Open Access Library Journal
Vol.8 No.3
,March 30, 2021
DOI:
10.4236/oalib.1106968
331
Downloads
958
Views
Citations
Experience of Analgesia during Labour in a Sub-Saharan Hospital Setting
(Articles)
Junie Annick Ntsama Metogo
,
Junette Arlette Mbengono Metogo
,
Felix Essiben
,
Clinton Kamga
,
Albet Ludovic Amengle
,
Ferdinand Ndom Ntock
,
Wilfried Loïc Tatsipie
,
Pascal Foumane
,
Jacqueline Ze Minkande
Open Journal of Anesthesiology
Vol.12 No.4
,April 6, 2022
DOI:
10.4236/ojanes.2022.124012
133
Downloads
695
Views
Citations
Experience of Patients Who Underwent Scheduled Gynaecological Surgery at the Bogodogo University Hospital, Burkina Faso
(Articles)
Yobi Alexis Sawadogo
,
Adama Ouattara
,
Issa Ouédraogo
,
Sibraogo Kiemtoré
,
Emmanuel Ouedraogo
,
Dantola Paul Kain
,
Charlemagne Ouedraogo
,
Ali Ouedraogo
Open Journal of Obstetrics and Gynecology
Vol.13 No.9
,September 22, 2023
DOI:
10.4236/ojog.2023.139133
63
Downloads
194
Views
Citations
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