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ISSN
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Reimaging Ethiopia through Destination Branding
(Articles)
Mulugeta Girma
American Journal of Industrial and Business Management
Vol.6 No.2
,February 29, 2016
DOI:
10.4236/ajibm.2016.62019
3,126
Downloads
5,935
Views
Citations
Emotional Connect between Brand and Consumer through Sensory Branding
(Articles)
Makarand Upadhyaya
American Journal of Industrial and Business Management
Vol.7 No.4
,April 6, 2017
DOI:
10.4236/ajibm.2017.74025
7,085
Downloads
11,702
Views
Citations
Retail Brand Equity: Measurements through Brand Policy and Store Formats
(Articles)
Magali Jara
American Journal of Industrial and Business Management
Vol.8 No.3
,March 20, 2018
DOI:
10.4236/ajibm.2018.83038
1,943
Downloads
5,310
Views
Citations
Service Branding: A Perspective of Value Co-Creation Orientation
(Articles)
Tianze Li
,
Haiying Wei
Journal of Service Science and Management
Vol.11 No.2
,April 28, 2018
DOI:
10.4236/jssm.2018.112018
1,703
Downloads
14,467
Views
Citations
Impact of Information Security Management System on Firm Financial Performance: Perspective of Corporate Reputation and Branding
(Articles)
Syed Asad Abbas Bokhari
,
Shahid Manzoor
American Journal of Industrial and Business Management
Vol.12 No.5
,May 26, 2022
DOI:
10.4236/ajibm.2022.125048
438
Downloads
2,900
Views
Citations
A Review on Apparel Fashion Trends, Visual Merchandising and Fashion Branding
(Articles)
Sonkar P. Akhilendra
,
Muthusamy Aravendan
Intelligent Information Management
Vol.15 No.3
,May 9, 2023
DOI:
10.4236/iim.2023.153007
493
Downloads
3,049
Views
Citations
Project Management in Higher Education Marketing: A Study on Leveraging Mentorship Programs to Enhance Brand Visibility and Student Recruitment at United African University of Tanzania
(Articles)
Nelsen A. Rahul
American Journal of Industrial and Business Management
Vol.14 No.5
,May 29, 2024
DOI:
10.4236/ajibm.2024.145038
5
Downloads
24
Views
Citations
What Do Consumers Know about Corporate Responsible Management? A Case Study of Eight World-Leading Brands and Their Branding Strategy
(Articles)
Mary B. Frambo
,
Hans Kok
,
Bruno Fon
Journal of Human Resource and Sustainability Studies
Vol.10 No.1
,March 14, 2022
DOI:
10.4236/jhrss.2022.101007
300
Downloads
1,128
Views
Citations
From Audio Branding to Sound Trademark: A Comparative Study in the EU and the US
(Articles)
Xinyu Zhang
Beijing Law Review
Vol.12 No.2
,April 26, 2021
DOI:
10.4236/blr.2021.122023
587
Downloads
2,776
Views
Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture
(Articles)
Cancan Lu
Open Journal of Social Sciences
Vol.2 No.9
,August 26, 2014
DOI:
10.4236/jss.2014.29005
6,892
Downloads
8,380
Views
Citations
Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology
(Articles)
Lintong Jiao
Open Journal of Social Sciences
Vol.6 No.12
,December 17, 2018
DOI:
10.4236/jss.2018.612007
1,378
Downloads
2,967
Views
Citations
Culture and City Branding: Mega-Events and Iconic Buildings as Fragile Means to Brand the City
(Articles)
Müge Riza
Open Journal of Social Sciences
Vol.3 No.7
,July 24, 2015
DOI:
10.4236/jss.2015.37039
5,178
Downloads
7,801
Views
Citations
The Role of Branding on Educational Performance in the Egyptian Private Universities
(Articles)
Amel Rashwan
,
Ayman Shawky
,
Mohamed A. Ragheb
,
Alaa A. Bary
Open Access Library Journal
Vol.5 No.10
,October 15, 2018
DOI:
10.4236/oalib.1104882
806
Downloads
3,052
Views
Citations
Product Endorsements on Instagram: Consumer Perceptions of Influencer Authenticity
(Articles)
Barry Ardley
,
Calista Craig
,
Abi Hunt
,
Claire May
Open Journal of Business and Management
Vol.10 No.3
,May 12, 2022
DOI:
10.4236/ojbm.2022.103065
605
Downloads
2,871
Views
Citations
Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy
(Articles)
S. Sreejesh
Theoretical Economics Letters
Vol.5 No.2
,April 20, 2015
DOI:
10.4236/tel.2015.52033
7,868
Downloads
10,336
Views
Citations
Research on the Influence of Conflicting Brand Crisis Information on Consumers’ Brand Attitude
(Articles)
Jiuqun He
American Journal of Industrial and Business Management
Vol.6 No.5
,May 19, 2016
DOI:
10.4236/ajibm.2016.65056
2,376
Downloads
3,820
Views
Citations
RETRACTED:
The Influence Factors of Brand Loyalty: Mobile Phone Industry
(Articles)
Zyeinyelkhaan Khundyz
American Journal of Industrial and Business Management
Vol.8 No.6
,June 27, 2018
DOI:
10.4236/ajibm.2018.86108
1,736
Downloads
6,303
Views
Citations
The Effect of Drama Types and Brand Familiarity on Brand Attitude in Brand Placement
(Articles)
Ziying Liu
,
Ding Pan
,
Ya Xu
American Journal of Industrial and Business Management
Vol.9 No.3
,March 14, 2019
DOI:
10.4236/ajibm.2019.93033
1,238
Downloads
2,298
Views
Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions
(Articles)
Yuanle Cheng
,
Hai Hu
Open Journal of Business and Management
Vol.8 No.2
,January 16, 2020
DOI:
10.4236/ojbm.2020.82025
1,215
Downloads
1,897
Views
Citations
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market
(Articles)
John Mensah
,
Peter Kwasi Oppong
,
Matilda Addae
Open Journal of Business and Management
Vol.10 No.1
,January 18, 2022
DOI:
10.4236/ojbm.2022.101018
723
Downloads
5,038
Views
Citations
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