TITLE:
Usability Evaluation of Independent-Sales B2C Fashion Website Based on Consumer’s Perspective
AUTHORS:
Min Li, Yue-ying Ren, Zhu Zhu
KEYWORDS:
Consumer’s Perspective; Usability Evaluation; B2C Fashion Website; Microsoft Usability Guidelines; Gray Correlation Analysis; Cluster Analysis
JOURNAL NAME:
iBusiness,
Vol.5 No.3B,
November
8,
2013
ABSTRACT:
Based on consumer’s perspective,
according to Microsoft Usability Guidelines (MUG), evaluation system of independent-sales
B2C fashion website usability was
established.
Six independent-sales B2C fashion websites were
selected to be tested. The questionnaire results were analyzed by gray correlation
analysis, two-step cluster analysis and hierarchical cluster analysis, leading
to a usability classification and characteristic description, which indicated
the quality of usability of the selected fashion websites.