W. E. Souder and X. M. Song, “Contingent Product Design and Marketing Strategies Influencing New Product Success and Failure in US and Japanese Electronics Firms,” The Journal of Product Innovation Management, Vol. 14, No. 1, 1997, pp. 21-34. doi:10.1016/S0737-6782(96)00079-3
has been cited by the following article:
Related Articles: