TITLE:
Micro Seasonal Fashion Impact in RMG Industry of Bangladesh
AUTHORS:
Mohammed Shamsul Alam, Md. Ahshan Habib, Nabinur Rahman, Adnan Arifin Himel, Md. Yeasin Ullah Resvy, Mohammad Mainul Hasan
KEYWORDS:
Micro-Session, Environmental, RMG, Consumers Demand, Fashion Impact
JOURNAL NAME:
Journal of Textile Science and Technology,
Vol.9 No.4,
November
15,
2023
ABSTRACT: The
Ready-Made Garments (RMG) industry is a major contributor to the economy of
Bangladesh, accounting for over 80% of the country’s total exports. In recent
years, the industry has faced challenges due to changing global fashion trends and increasing competition from
other manufacturing countries. One of the latest trends in the fashion
industry is micro seasonal fashion, which has significant impacts on the RMG
industry of Bangladesh. The purpose of this study is to examine the impact of
micro seasonal fashion on the RMG industry of Bangladesh. It will examine the
changes in buyer and consumer behavior and demand patterns, the implications for
manufacturers and suppliers, and the strategies adopted by industry players to
adapt to this trend. The emergence of micro seasonal fashion has disorderly the
traditional seasonal cycle of the fashion industry. Consumers are no longer
satisfied with the two-season model of spring/summer and fall/winter, but
instead demand new styles and trends every few weeks. This trend has created
opportunities for the RMG industry of Bangladesh to cater to the fast-changing
demands of consumers. Micro Seasonal Fashion also poses significant challenges
for the industry. Manufacturers and suppliers must be able to produce and
deliver garments quickly and efficiently, while ensuring high quality and
sustainability standards. This requires investments in technology, supply chain
management, and training of workers. To address these challenges, industry
players in Bangladesh have adopted several strategies, such as diversifying
product offerings, investing in technology and innovation, and enhancing
sustainability practices. These strategies have helped the industry to remain
competitive and meet the demands of fast-changing consumer preferences. The
industry must be able to adapt quickly to the changing demands of consumers and
invest in technology and sustainability practices to remain competitive. With
the right strategies and investments, the RMG industry of Bangladesh can
control the opportunities presented by micro seasonal fashion and continue to
be a major player in the global fashion industry.