TITLE:
The International Spread of Chinese Kung-Fu
AUTHORS:
Tao Li
KEYWORDS:
International Spread, Innovation, Cultural Exchanges Friendship, Health SWOT Internationalization Strategy, Kung-Fu Promotion Plans
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.10 No.9,
August
29,
2022
ABSTRACT: The
international spread of Chinese Kung-Fu is of great significance to promote
world sports cultural exchanges and increase world peace. Chinese Kung-Fu has a
long history, extensiveness and profoundness. Chinese Kung-Fu
advocates the concept of being soft and strong in fighting wisdom and pursuing
peace, which is consistent with China’s image of advocating peaceful
development. The international spread of Chinese Kung-Fu requires innovation.
The global spread of competitive Kung-Fu based on western competitive concepts
has expanded the scope and audience of Chinese Kung-Fu. Chinese Kung-Fu has
been spread around the world, and Chinese Kung-Fu halls have been opened in
countries such as the United States, the Philippines, Singapore and others. The
international spread of Chinese Kung-Fu needs to continue to overcome some
difficulties. The internationalization of Kung-Fu can not only enhance the
sports and cultural exchanges among countries, but also enhance the friendship
and understanding of people around the world, and improve people’s health. The
study aimed to determine and analyze the internationalization of Chinese
Kung-Fu. Specifically, it sought to answer the following questions: 1) What is
the status of the internationalization of Chinese Kung-Fu as to the level of
its: a. strength; b. weakness; c. opportunity and; d.
threat? 2) What are the strategies of the internationalization of Chinese
Kung-Fu in terms of: a) macro-strategic environment; and b) me so-strategic
environment? 3) What combination of strategies is most effective in the
internationalization of Chinese Kung-Fu based on the QSPM analysis model? The following are the major findings of the
study: 1) The status of the internationalization of Chinese Kung-Fu as to level is high in terms of
strengths and very high in terms of opportunities, weaknesses and threats. 2)
The macro-strategic environment strategies in the Internationalization of
Chinese Kung-Fu involve political stability, economic security, effective
social communication and efficient use of advanced technology. In terms of
meso-strategic environment, concerns are on competitive advantage, bargaining
power of clients and threats of potential entrants. 3) Based on the
Quantitative Strategic Planning Matrix (QSPM) model, the best strategy to use
in the internationalization of Chinese Kung-Fu is the integration of its strengths
and opportunities (SO) in the planning, marketing and implementation of tactics
and approaches.