Robinson, M.N., Tansil, K.A., Elder, R.W., Soler, R.E., Labre, M.P., Mercer, S.L., Eroglu, D., Baur, C., Lyon-Daniel, K., Fridinger, F., Sokler, L.A., Green, L.W., Miller, T., Dearing, J.W., Evans, W.D., Snyder, L.B., Kasisomayajula Viswanath, K., Beistle, D.M., Chervin, D.D., Bernhardt, J.M. and Community Preventive Services Task Force (2014) Mass Media Health Communication Campaigns Combined with Health-Related Product Distribution: A Community Guide Systematic Review. American Journal of Preventive Medicine, 47, 360-371.
https://doi.org/10.1016/j.amepre.2014.05.034

has been cited by the following article:

• TITLE: Are Participants in a Behavior Change Communication Campaign More Likely to Seek Care for Childhood Diarrhea? A Study of Caregivers of Children under 2 in Tanzania

  AUTHORS: Britton Reher, Shelly Cooper, Generose Mulokozi, Janaya Brown, Heather Merrill, Mary Linehan, Kirk Dearden, Scott Torres, Benjamin Crookston, Josh West, Cougar Hall

  KEYWORDS: Tanzania, Diarrhea, Diarrheal Treatment, Stunting, Mass Media, Communication Campaign

  JOURNAL NAME: Health, Vol.14 No.3, March 28, 2022

  ABSTRACT: Stunting remains a particular challenge in Sub-Saharan Africa. Despite encouraging declines in Tanzania over the past 25 years, one-third of Tanzanian children under the age of five years are stunted. Diarrhea remains one of the greatest causes of childhood stunting worldwide. Mass media has been used to improve the uptake of behaviors associated with reductions in diarrhea. This study evaluates the effectiveness of a mass media campaign in the Lake Zone region of Tanzania from 2015-2020 and positive changes in caregiver health-seeking behaviors related to diarrhea in children. Approximately 5000 households participated in a cross-sectional survey after a communications campaign. Exposure variables included hearing and seeing radio and TV spots and participating in a variety of interpersonal communication approaches. Study results indicated primary caregivers (mothers) exposed to media messages only (OR 1.66, CI 1.05 - 2.62), and to media messages and interpersonal communication (OR 2.51, CI 1.48 - 4.26), were more likely to seek advice or treatment for diarrhea from a health facility. Primary caregivers exposed to both media messages and interpersonal communication were more likely to give oral rehydration salts (OR 2.56, CI 1.72 - 3.79), zinc tablets/syrup (OR 1.74, CI 1.18 - 2.57), and homemade fluids (OR 2.02, CI 1.15 - 3.55) when their children had diarrhea. Male heads of household (fathers) exposure to mass media was not associated with care-seeking for diarrhea treatment.