TITLE:
Current Situation, Problems and Countermeasures of Brand Construction of Agricultural Products in Hubei Province
AUTHORS:
Ming Luo
KEYWORDS:
Agricultural Product Brand, Agriculture, Hubei
JOURNAL NAME:
Open Journal of Business and Management,
Vol.7 No.3,
June
5,
2019
ABSTRACT: Implementing
agricultural product brand strategy is an inevitable choice for developing
modern agriculture and participating in international competition. Hubei is a large agricultural province, but the
overall strength of agricultural enterprises is weak; brand awareness is weak; and it lack of well-known agricultural product brands, and the development of agricultural
products processing industry lags behind, which directly restricts brand
creation. Hubei agricultural development must establish brand awareness, rely
on local resources, highlight local characteristics to develop relevant brands,
and vigorously promote standardized production of agricultural products, consolidate
the quality foundation of branded agricultural products, improve brand
technology content, and continuously enhance brand added value.