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ISSN
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Research on the Tourism Effect and Marketing Strategy of Convention & Exposition Industry: A Case Study of Shenzhen City of China
(Articles)
Rong Wu
,
Mu Zhang
Journal of Service Science and Management
Vol.6 No.2
,June 10, 2013
DOI:
10.4236/jssm.2013.62015
9,515
Downloads
13,567
Views
Citations
Influence of Marketing Strategy on NPD Performance: Role of Customer Perceived Value and Product Characteristics
(Articles)
Han-Wen Liu
,
Li-Ren Yang
Open Journal of Social Sciences
Vol.2 No.3
,March 6, 2014
DOI:
10.4236/jss.2014.23007
4,695
Downloads
7,781
Views
Citations
Social Media in Science Marketing-Framework, Instruments, and Strategies. Cases from German Research Institutes
(Articles)
Oliver Mauroner
,
Dorit Fauck
Open Journal of Business and Management
Vol.2 No.3
,July 29, 2014
DOI:
10.4236/ojbm.2014.23030
4,520
Downloads
7,048
Views
Citations
Listing-Oriented Logistics Service Strategy: A New Choice for Large Transactional Online Shopping Websites
(Articles)
Dongli Miao
,
Jianjun Lu
,
Guangying Xie
Journal of Service Science and Management
Vol.10 No.1
,February 9, 2017
DOI:
10.4236/jssm.2017.101001
1,570
Downloads
2,424
Views
Citations
Does Environmental Innovation Produce License: A Customer-Based Brand Equity Perspective?
(Articles)
Qiong Yao
,
Heng Fang
American Journal of Industrial and Business Management
Vol.8 No.1
,January 19, 2018
DOI:
10.4236/ajibm.2018.81007
963
Downloads
1,866
Views
Citations
Research on the Marketing Strategy of New Energy Vehicles in SL Company
(Articles)
Jihua Zhang
,
Rong Wang
American Journal of Industrial and Business Management
Vol.9 No.2
,February 21, 2019
DOI:
10.4236/ajibm.2019.92020
3,146
Downloads
11,108
Views
Citations
Museum Public Services from the Cultural Tourism Perspective: A Comparative Study on Shanghai Museum and Hamburg Museum of History
(Articles)
Wenjie Shi
,
Yuhan Zhou
,
Xiaofei Rao
Open Access Library Journal
Vol.7 No.10
,October 20, 2020
DOI:
10.4236/oalib.1106801
357
Downloads
1,179
Views
Citations
Optimization of Marketing Strategy for “E-Commerce Live Streaming + Agricultural Products” in the New Media Era
(Articles)
Xinyu Huang
American Journal of Industrial and Business Management
Vol.13 No.10
,October 30, 2023
DOI:
10.4236/ajibm.2023.1310061
330
Downloads
1,224
Views
Citations
How Are the Decisions of Female Consumers Effected?
(Articles)
Ziyi Zeng
Open Journal of Social Sciences
Vol.11 No.4
,April 11, 2023
DOI:
10.4236/jss.2023.114002
83
Downloads
635
Views
Citations
Re-Engineering Digital Marketing Strategy of Dairy Industries
(Articles)
Erato M. Malisianou
,
Nikolaos T. Giannakopoulos
,
Damianos P. Sakas
,
Kanellos S. Toudas
,
Nikos Kanellos
Modern Economy
Vol.15 No.2
,February 29, 2024
DOI:
10.4236/me.2024.152009
84
Downloads
365
Views
Citations
Is E-Marketing the Future of Marketing Field
(Articles)
Paulus H. A. Andreki
,
Rashad Yazdanifard
American Journal of Industrial and Business Management
Vol.4 No.7
,July 9, 2014
DOI:
10.4236/ajibm.2014.47040
10,191
Downloads
17,252
Views
Citations
The Effect of Phenomenon in Social Media Marketing Activities
(Articles)
Dilek Kiraz
,
Murat Basal
Open Journal of Business and Management
Vol.12 No.2
,March 21, 2024
DOI:
10.4236/ojbm.2024.122051
101
Downloads
499
Views
Citations
Guerrilla Marketing—Innovative or Parasitic Marketing?
(Articles)
Gerd Nufer
Modern Economy
Vol.4 No.9A
,August 15, 2013
DOI:
10.4236/me.2013.49A001
13,569
Downloads
24,838
Views
Citations
This article belongs to the Special Issue on
Marketing Management
The Influence of Structured and Unstructured After-School Activities on Academic Performance of Junior High School Students in Cape Coast Metropolis in the Central Region of Ghana
(Articles)
David Turkson
,
Francis Britwum
,
Abraham Yeboah
Creative Education
Vol.12 No.2
,February 10, 2021
DOI:
10.4236/ce.2021.122025
1,346
Downloads
3,635
Views
Citations
Education Marketing Research
(Articles)
Xiaogang Yang
Theoretical Economics Letters
Vol.6 No.5
,October 21, 2016
DOI:
10.4236/tel.2016.65111
3,437
Downloads
8,760
Views
Citations
E-Marketing and Its Strategies: Digital Opportunities and Challenges
(Articles)
Allam Jaas
Open Journal of Business and Management
Vol.10 No.2
,March 22, 2022
DOI:
10.4236/ojbm.2022.102046
2,207
Downloads
21,193
Views
Citations
Studying the Status of Marketing Mix (7Ps) in Consumer Cooperatives at Ilam Province from Members’ Perspectives
(Articles)
Purashraf Yasanallah
,
Vahid Bidram
American Journal of Industrial and Business Management
Vol.2 No.4
,October 31, 2012
DOI:
10.4236/ajibm.2012.24025
21,223
Downloads
34,839
Views
Citations
Characteristics and Promotion Research on Fashion Clothing E-marketing
(Articles)
Pingping Meng
Creative Education
Vol.3 No.7B
,January 9, 2013
DOI:
10.4236/ce.2012.37B008
10,175
Downloads
15,679
Views
Citations
How Google’s New Algorithm, Hummingbird, Promotes Content and Inbound Marketing
(Articles)
Chauntelle Ong Yi Lin
,
Rashad Yazdanifard
American Journal of Industrial and Business Management
Vol.4 No.1
,January 26, 2014
DOI:
10.4236/ajibm.2014.41009
7,919
Downloads
12,021
Views
Citations
Comparative Study of Traditional Network Marketing and E-Commerce Marketing Based on Cloud Computing
(Articles)
Min Yin
,
Sheng Liu
American Journal of Industrial and Business Management
Vol.4 No.2
,February 14, 2014
DOI:
10.4236/ajibm.2014.42015
7,847
Downloads
11,960
Views
Citations
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