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Quality Perception Evaluation: A Case Study of a Private Bank Branch in Campina Grande, PB
(Articles)
Allan Carlos Alves
,
Ângela Maria Cavalcanti Ramalho
,
Sandra Sereide Ferreira da Silva
,
Cicero de Sousa Lacerda
,
Juaceli Araújo Lima
,
Fabio Adriano Pereira da Silva
iBusiness
Vol.7 No.2
,June 18, 2015
DOI:
10.4236/ib.2015.72011
5,629
Downloads
6,596
Views
Citations
The Impact of the Imitation and Innovation Marketing in Services the Case of the Banks and Insurance
(Articles)
Mohamed Cherchem
Technology and Investment
Vol.3 No.2
,May 29, 2012
DOI:
10.4236/ti.2012.32008
9,524
Downloads
14,928
Views
Citations
Analysis of Service Processes Characteristics across a Range of Enterprises
(Articles)
John Maleyeff
Journal of Service Science and Management
Vol.2 No.1
,March 21, 2009
DOI:
10.4236/jssm.2009.21004
12,141
Downloads
18,636
Views
Citations
Customer Relationship Management as a Tool for Improving Customer Loyalty in the Banking Industry: An Empirical Study of Guaranty Trust Bank PLC Situated within the Central Business District, FCT Abuja, Nigeria
(Articles)
Yakubu Yari Kate Dazagbyilo
,
Shuiping Shang
,
Obodo Chidiebube Emmanuel
,
Kalissa Fatoumata Kir
Open Journal of Business and Management
Vol.9 No.5
,September 14, 2021
DOI:
10.4236/ojbm.2021.95124
569
Downloads
3,302
Views
Citations
Business Development Services Access as a Strategic Response to Market Disruption among Small and Medium Enterprises
(Articles)
Mary Njoroge
,
Veronicah Kaluyu
American Journal of Industrial and Business Management
Vol.10 No.8
,August 13, 2020
DOI:
10.4236/ajibm.2020.108089
711
Downloads
3,646
Views
Citations
A Study on Consumer Perception Regarding Buying Fresh Produce in Organized Retail Stores in Bangalore, India: Do Demographics Matter?
(Articles)
N. Meena Rani
,
K. Ramachandra
Theoretical Economics Letters
Vol.9 No.8
,December 11, 2019
DOI:
10.4236/tel.2019.98179
788
Downloads
3,081
Views
Citations
This article belongs to the Special Issue on
Consumer Behavior Research
Museum Public Services from the Cultural Tourism Perspective: A Comparative Study on Shanghai Museum and Hamburg Museum of History
(Articles)
Wenjie Shi
,
Yuhan Zhou
,
Xiaofei Rao
Open Access Library Journal
Vol.7 No.10
,October 20, 2020
DOI:
10.4236/oalib.1106801
355
Downloads
1,285
Views
Citations
Effects of Social Media Marketing on Brand Awareness Based on the Stimulus Organism Response Model in Developing Countries
(Articles)
Inonge Lilembalemba
,
Jackson Phiri
Open Journal of Business and Management
Vol.12 No.1
,January 31, 2024
DOI:
10.4236/ojbm.2024.121035
140
Downloads
885
Views
Citations
Is E-Marketing the Future of Marketing Field
(Articles)
Paulus H. A. Andreki
,
Rashad Yazdanifard
American Journal of Industrial and Business Management
Vol.4 No.7
,July 9, 2014
DOI:
10.4236/ajibm.2014.47040
10,164
Downloads
19,397
Views
Citations
The Effect of Phenomenon in Social Media Marketing Activities
(Articles)
Dilek Kiraz
,
Murat Basal
Open Journal of Business and Management
Vol.12 No.2
,March 21, 2024
DOI:
10.4236/ojbm.2024.122051
91
Downloads
493
Views
Citations
Guerrilla Marketing—Innovative or Parasitic Marketing?
(Articles)
Gerd Nufer
Modern Economy
Vol.4 No.9A
,August 15, 2013
DOI:
10.4236/me.2013.49A001
13,545
Downloads
25,664
Views
Citations
This article belongs to the Special Issue on
Marketing Management
Sovereign Marketing: A New Strategy of Marketing
(Articles)
Gouher Ahmed
Theoretical Economics Letters
Vol.7 No.5
,August 18, 2017
DOI:
10.4236/tel.2017.75100
2,472
Downloads
8,202
Views
Citations
This article belongs to the Special Issue on
Economics and Management Strategies
Education Marketing Research
(Articles)
Xiaogang Yang
Theoretical Economics Letters
Vol.6 No.5
,October 21, 2016
DOI:
10.4236/tel.2016.65111
3,420
Downloads
9,322
Views
Citations
E-Marketing and Its Strategies: Digital Opportunities and Challenges
(Articles)
Allam Jaas
Open Journal of Business and Management
Vol.10 No.2
,March 22, 2022
DOI:
10.4236/ojbm.2022.102046
2,165
Downloads
22,401
Views
Citations
Studying the Status of Marketing Mix (7Ps) in Consumer Cooperatives at Ilam Province from Members’ Perspectives
(Articles)
Purashraf Yasanallah
,
Vahid Bidram
American Journal of Industrial and Business Management
Vol.2 No.4
,October 31, 2012
DOI:
10.4236/ajibm.2012.24025
21,191
Downloads
39,446
Views
Citations
Characteristics and Promotion Research on Fashion Clothing E-marketing
(Articles)
Pingping Meng
Creative Education
Vol.3 No.7B
,January 9, 2013
DOI:
10.4236/ce.2012.37B008
10,160
Downloads
16,744
Views
Citations
How Google’s New Algorithm, Hummingbird, Promotes Content and Inbound Marketing
(Articles)
Chauntelle Ong Yi Lin
,
Rashad Yazdanifard
American Journal of Industrial and Business Management
Vol.4 No.1
,January 26, 2014
DOI:
10.4236/ajibm.2014.41009
7,908
Downloads
13,329
Views
Citations
Comparative Study of Traditional Network Marketing and E-Commerce Marketing Based on Cloud Computing
(Articles)
Min Yin
,
Sheng Liu
American Journal of Industrial and Business Management
Vol.4 No.2
,February 14, 2014
DOI:
10.4236/ajibm.2014.42015
7,841
Downloads
12,433
Views
Citations
Big Data Usage in the Marketing Information System
(Articles)
Alexandre Borba Salvador
,
Ana Akemi Ikeda
Journal of Data Analysis and Information Processing
Vol.2 No.3
,August 28, 2014
DOI:
10.4236/jdaip.2014.23010
12,304
Downloads
20,086
Views
Citations
On Leadership and It’s Marketing
(Articles)
Jinzhang Gao
Open Journal of Leadership
Vol.2 No.4
,October 23, 2013
DOI:
10.4236/ojl.2013.24011
7,121
Downloads
11,637
Views
Citations
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