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has been cited by the following article:

• TITLE: On Leadership and It’s Marketing

  AUTHORS: Jinzhang Gao

  KEYWORDS: Lead; Leadership; Leadership Marketing

  JOURNAL NAME: Open Journal of Leadership, Vol.2 No.4, October 23, 2013

  ABSTRACT: Leadership is a kind of scarce resources and a determinable factor in an organization. Effective leadership is one of the key factors in its growth, change and regeneration whereas currently, leaders in some organizations do not have the leadership in match with their development and leadership resource is out of proportion of the highly-developed economy which prevents organizations from developing. Leadership is a leader’s most significant peculiarity and his developing in leadership contributes most greatly to the organization. Effective leadership depends on leadership marketing as well as the cultivating and developing. Based on marketing researches, this paper mainly studies individual leadership, group leadership and organizational leadership so as to lead to more researches and studies.