Macnamara, J. and Zerfass, A. (2012) Social Media Communication in Organizations: The Challenges of Balancing Openness, Strategy, and Management. International Journal of Strategic Communication, 6, 287-308.
https://doi.org/10.1080/1553118x.2012.711402

has been cited by the following article:

• TITLE: Does the Social Media Platform Change the Impression of Teaching Assistants?: A Facebook vs. Twitter Study

  AUTHORS: Zuoming Wang

  KEYWORDS: Impression Online, Social Media, Teaching Assistant

  JOURNAL NAME: Social Networking, Vol.14 No.1, January 26, 2025

  ABSTRACT: This study analyzed how impressions are formed online depending on the type of social media and the implications that may come from the over-disclosure of information. Using a Qualtrics survey, 97 participants viewed the profile of a female teaching assistant on Twitter and Facebook. While there was little difference between the two social media, the use of self-disclosure on Twitter seemed slightly more inappropriate for sharing personal information.