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Chapa, S., & Khan, T. (2024). Social Influencer or Celebrity Endorser, to Whom Do Multicultural Consumers Pay Attention in Instagram? Comparing Medium-and High-Involvement Products across Ethnic Groups. Journal of Marketing Development and Competitiveness, 18, 1-13.
https://doi.org/10.33423/jmdc.v18i1.6818

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