TITLE:
An Empirical Study on Fuzzy Comprehensive Evaluation of Red Tourism Resources Based on AHP
AUTHORS:
Rong Hu, Chaofeng Zhang
KEYWORDS:
Red Tourism Resource, Fuzzy Comprehensive Evaluation Method, Evaluation Index, Analytic Hierarchy Process, Zhang Aiping’s Former Residence
JOURNAL NAME:
Applied Mathematics,
Vol.9 No.2,
February
28,
2018
ABSTRACT:
Red tourism, which is featured with spiritual culture, resource fusion and historical
socialization, is a remarkable innovation with Chinese characteristics.
It is the shinning point of China’s tourism business development. This paper
will show the objective and correct evaluation of red tourism resource. Firstly,
it will create evaluation index system by theoretical analysis method and expert
consultation method. Secondly, it will evaluate each object synthetically
by fuzzy comprehensive evaluation method and analytic hierarchy process.
Finally, through case study of General Zhang Aiping’s, Former Residence in
Dazhou, Sichuan Province, conclusion and related suggestion will be achieved.