Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy

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Theoretical Economics Letters

ISSN Print: 2162-2078
ISSN Online: 2162-2086
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"Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy"
written by S. Sreejesh,
published by Theoretical Economics Letters, Vol.5 No.2, 2015

has been cited by the following article(s):

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[5]	The role of brand love and brand jealousy in the formation of brand addiction Current Psychology, 2023 DOI:10.1007/s12144-023-04508-1

[6]	Evaluation of consumers' motivations to do online food shopping in Turkey British Food Journal, 2023 DOI:10.1108/BFJ-01-2023-0048

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[13]	Higher Price: A Benefit of Online Value Co-Creation Activities in Sponsored Communities Information & Management, 2022 DOI:10.1016/j.im.2022.103703

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[16]	Revisiting Country Image – Examining the Determinants towards Consumers' Purchase Intention of High Technological Products Journal of Promotion Management, 2018 DOI:10.1080/10496491.2018.1378308

[17]	Brand jealousy and willingness to pay premium: The mediating role of materialism Journal of Brand Management, 2017 DOI:10.1057/s41262-016-0016-2

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