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has been cited by the following article:

• TITLE: Research on Marketing Strategies of Wealth Management Business in Securities Business Departments

  AUTHORS: Shengshi Gao

  KEYWORDS: Securities Industry, Business Department, Wealth Management, Marketing Strategy

  JOURNAL NAME: Open Journal of Social Sciences, Vol.11 No.10, October 11, 2023

  ABSTRACT: With the development and changes in the securities industry, the wealth management business of business departments is also constantly adjusting and optimizing. Against this backdrop, this study deeply explores the marketing strategies of wealth management business in securities business departments. The study analyzes the current development status and characteristics of wealth management business in business departments, revealing effective marketing strategies. The findings of this research are of significant guidance for securities business departments to further optimize the marketing strategies of wealth management business, enhance customer satisfaction and loyalty, and improve the business level and market competitiveness of business departments.