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Borges, A., Herter, M. M., & Chebat, J. C. (2015). “It Was Not that Long!” The Effects of the in-Store TV Screen Content and Consumers Emotions on Consumer Waiting Perception. Journal of Retailing and Consumer Services, 22, 96-106.
https://doi.org/10.1016/j.jretconser.2014.10.005

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