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has been cited by the following article:

• TITLE: The Effect of Experience Value on Private Brand Purchase Intention

  AUTHORS: Meizhen Zhang, Qing Li, Defeng Yang

  KEYWORDS: Experience Value, Private Brands, Purchase Intention, Private Label Tier, Purchase Degree, BRIC

  JOURNAL NAME: Journal of Service Science and Management, Vol.8 No.5, October 9, 2015

  ABSTRACT: Under the experience economical time background, brand experience has attracted a lot of attention in marketing practice. In this article, we explore the effect of experience value on consumers purchase intention of private brands and examine the moderating effects of private label tier, purchase degree and BRIC.