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has been cited by the following article:

• TITLE: What Drives Innovation within a Business

  AUTHORS: Zhangyi Hou

  KEYWORDS: Innovation, Within a Business, Business Innovation, Creative, Advancement

  JOURNAL NAME: Open Journal of Business and Management, Vol.12 No.2, March 20, 2024

  ABSTRACT: This paper investigates the contributing factors for the start of innovation and what drives innovation from within a business. Key elements regarding the type of innovation are defined in relation to a narrower concept. It highlights the role of competition in motivating businesses to think outside the box and develop new ideas. It also discusses the importance of internal factors such as reconfiguration of a company’s message and changes to products, processes, marketing, and organization in driving innovation. The abstract emphasizes the significance of research, understanding the market, and human capital in generating innovative ideas. This paper also mentions the importance of collaboration and learning culture in fostering innovation within businesses. It connects existing research to have a better understanding about the factors of innovation from inside a company and draws conclusions from them. Overall, it provides an overview of the key factors and strategies that contribute to innovation within businesses.