TITLE:
The Mechanism of Corporate Social Responsibility Fulfillment to Promote Forest Investment
AUTHORS:
Jianping Yin, Jianqiong Wang, Lianxing Min
KEYWORDS:
Forestry Investment, Corporate Social Responsibility, Socially Responsible Investment, Environmental and Social Responsibility, Investment Returns
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.7 No.3,
March
31,
2017
ABSTRACT: Forestry investment is potentially effective way for enterprises to
fulfill their social responsibility. Based on the analysis of connotation and
realization mechanism of corporate social responsibility, the paper points out
that the coupling of forestry investment and social responsibility is embodied
in the comprehensive benefit and social responsibility connotation of forestry
investment, and the consistency between forestry investment and social
responsibility investment. The results show that the ecological and social
benefits of forestry investment are far superior to economic benefits. It is
proved that forestry investment is a feasible way for enterprises to fulfill
their social responsibilities. The paper analyzes the forestry investment
patterns of different enterprises under the social responsibility fulfillment,
and points out that the forestry enterprises can participate in the investment
projects matching their strategic social responsibility and forestry core
social responsibility. Non-forestry enterprises can participate in the business
based on the social responsibility investment idea forestry investment
projects, and invest in public welfare forestry projects based on responsive
social responsibility inputs. It is suggested that the government should
improve the social responsibility system construction and strengthen public
opinion propaganda to guide forestry and non-forestry enterprises to increase
forestry investment by innovating forestry management mode.