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Affiliation
ISSN
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The Effect of Phenomenon in Social Media Marketing Activities
(Articles)
Dilek Kiraz
,
Murat Basal
Open Journal of Business and Management
Vol.12 No.2
,March 21, 2024
DOI:
10.4236/ojbm.2024.122051
91
Downloads
493
Views
Citations
E-Marketing and Its Strategies: Digital Opportunities and Challenges
(Articles)
Allam Jaas
Open Journal of Business and Management
Vol.10 No.2
,March 22, 2022
DOI:
10.4236/ojbm.2022.102046
2,164
Downloads
22,400
Views
Citations
7 Pillars of Digital Transformation Framework for Continuous Business Growth
(Articles)
Yasaman Javadi
iBusiness
Vol.14 No.3
,September 13, 2022
DOI:
10.4236/ib.2022.143011
223
Downloads
1,596
Views
Citations
Digital Marketing on LinkedIn: In-Depth Strategies for Lead Generation
(Articles)
Serveh Saeidi
,
Svend Hollensen
American Journal of Industrial and Business Management
Vol.14 No.5
,May 9, 2024
DOI:
10.4236/ajibm.2024.145033
55
Downloads
331
Views
Citations
How Does Sustainable Digital Marketing Affect Consumer Behavior?
(Articles)
Lifang Yao
American Journal of Industrial and Business Management
Vol.14 No.3
,March 25, 2024
DOI:
10.4236/ajibm.2024.143013
151
Downloads
878
Views
Citations
The Relationship between Digital Content Marketing Success and Sustainable Consumption Behavior
(Articles)
Bassam S. A. Mansour
,
Murat Basal
American Journal of Industrial and Business Management
Vol.14 No.4
,April 17, 2024
DOI:
10.4236/ajibm.2024.144020
55
Downloads
268
Views
Citations
Is There a Place for Hedonic Consumption in On-Line Shopping Addiction?
(Articles)
Melike Selcuk Arpınar
,
Murat Basal
Sociology Mind
Vol.14 No.2
,April 28, 2024
DOI:
10.4236/sm.2024.142011
22
Downloads
121
Views
Citations
Digital Marketing Ecosystem Perspective of Regional Featured Product in North Sulawesi Province, Indonesia
(Articles)
Melky K. E. Paendong
,
Precylia R. Rambing
,
Christopel H. Simanjuntak
,
Arief P. Kumaat
,
Mikke R. Marentek
,
Nancy H. J. Mandey
Open Journal of Social Sciences
Vol.11 No.2
,February 7, 2023
DOI:
10.4236/jss.2023.112001
208
Downloads
1,494
Views
Citations
Digital Sales & Marketing Impact on Asian Market during Pandemic with the Effect of Creating Online Demand: Robust Optimization of Digital Marketing Intelligence
(Articles)
Benish Shabbir
,
Xiaodong Qiu
American Journal of Industrial and Business Management
Vol.13 No.2
,February 27, 2023
DOI:
10.4236/ajibm.2023.132002
253
Downloads
1,339
Views
Citations
The Effect of Mobile Shopping on Shopping Attitudes: A Field Study on the Food Sector in Istanbul
(Articles)
Ahmad Sajaad Haidary
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.2
,February 20, 2024
DOI:
10.4236/jss.2024.122007
63
Downloads
288
Views
Citations
Brand Attitude Process of Pop-Up Ads Used in Digital Marketing
(Articles)
Osman Yetkin
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.4
,April 18, 2024
DOI:
10.4236/jss.2024.124011
38
Downloads
228
Views
Citations
Digital Ascension: Digital Marketing Strategies of Skytrax 5 Star Airlines
(Articles)
Mehmet Emin Keke
Open Journal of Social Sciences
Vol.12 No.5
,May 17, 2024
DOI:
10.4236/jss.2024.125005
23
Downloads
80
Views
Citations
Utilization of DSS to the Promotion and Conclusion of Charters in the Shipping and Supply Chain Context
(Articles)
Foteini Kontogiorgou
,
Damianos P. Sakas
,
Nikolaos T. Giannakopoulos
,
Nikos Kanellos
,
Christos Christopoulos
Modern Economy
Vol.14 No.9
,September 6, 2023
DOI:
10.4236/me.2023.149059
236
Downloads
838
Views
Citations
Re-Engineering Digital Marketing Strategy of Dairy Industries
(Articles)
Erato M. Malisianou
,
Nikolaos T. Giannakopoulos
,
Damianos P. Sakas
,
Kanellos S. Toudas
,
Nikos Kanellos
Modern Economy
Vol.15 No.2
,February 29, 2024
DOI:
10.4236/me.2024.152009
79
Downloads
353
Views
Citations
Is E-Marketing the Future of Marketing Field
(Articles)
Paulus H. A. Andreki
,
Rashad Yazdanifard
American Journal of Industrial and Business Management
Vol.4 No.7
,July 9, 2014
DOI:
10.4236/ajibm.2014.47040
10,163
Downloads
19,392
Views
Citations
Guerrilla Marketing—Innovative or Parasitic Marketing?
(Articles)
Gerd Nufer
Modern Economy
Vol.4 No.9A
,August 15, 2013
DOI:
10.4236/me.2013.49A001
13,545
Downloads
25,664
Views
Citations
This article belongs to the Special Issue on
Marketing Management
Sovereign Marketing: A New Strategy of Marketing
(Articles)
Gouher Ahmed
Theoretical Economics Letters
Vol.7 No.5
,August 18, 2017
DOI:
10.4236/tel.2017.75100
2,472
Downloads
8,202
Views
Citations
This article belongs to the Special Issue on
Economics and Management Strategies
Education Marketing Research
(Articles)
Xiaogang Yang
Theoretical Economics Letters
Vol.6 No.5
,October 21, 2016
DOI:
10.4236/tel.2016.65111
3,420
Downloads
9,322
Views
Citations
Studying the Status of Marketing Mix (7Ps) in Consumer Cooperatives at Ilam Province from Members’ Perspectives
(Articles)
Purashraf Yasanallah
,
Vahid Bidram
American Journal of Industrial and Business Management
Vol.2 No.4
,October 31, 2012
DOI:
10.4236/ajibm.2012.24025
21,191
Downloads
39,446
Views
Citations
Characteristics and Promotion Research on Fashion Clothing E-marketing
(Articles)
Pingping Meng
Creative Education
Vol.3 No.7B
,January 9, 2013
DOI:
10.4236/ce.2012.37B008
10,160
Downloads
16,744
Views
Citations
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