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Oliveira, G. G. D., Lizarelli, F. L., Teixeira, J. G., & Mendes, G. H. D. S. (2023). Curb Your Enthusiasm: Examining the Customer Experience with Alexa and Its Marketing Outcomes. Journal of Retailing and Consumer Services, 71, Article ID: 103220.
https://doi.org/10.1016/j.jretconser.2022.103220

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