TITLE:
Mediation Role of Revenue Management Practices on the Linkage between Hotel Determinants and Financial Performance of Hotels in Kenya
AUTHORS:
Michael Murimi, Billy Wadongo, Tom Olielo
KEYWORDS:
External Determinants, Hotels, Internal Determinants, Revenue Management Practices, Kenya, Financial Performance
JOURNAL NAME:
Open Journal of Business and Management,
Vol.9 No.4,
July
19,
2021
ABSTRACT: The study aimed at investigating the mediation role of revenue management
(RM) practices on the linkage between the internal and external hotel
determinants and the financial performance of hotels in Kenya. The study used a
quantitative approach adopted a cross-sectional survey research design. The
study sampled 225 revenue managers from all-star-rated hotels in Kenya. Data
were collected by use of a questionnaire. The findings revealed that, there was
evidence of RM practice in hotels (M = 2.44, SD = 0.671) and that the
application of RM has some impacts on the financial performance of hotels (M =
3.35, SD = 1.05). Further, the finding revealed a direct relationship between
internal and external hotel determinants and financial performance of hotels (R
= 0.457, Sig.