TITLE:
Obesity Levels in the Russian Federation—A Risk Reduction Portfolio Management Corporate Governance Approach to the Bio-Psycho-Social Influence of Marketing Projects in the Russian Fast Food Industry
AUTHORS:
Valeriya Marchenko
KEYWORDS:
Obesity, Russian Federation, Marketing
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.8 No.8,
August
24,
2020
ABSTRACT: The
research is focused on determining Ethical Considerations of Obesity Levels in the Russian Federation—A Risk Reduction
Portfolio Management Corporate Governance Approach to the
Biopsychosocial Influence of Marketing Projects
in the Russian Fast Food Industry. The birth of this idea is with Bombeck,
who has authored more than 4000 newspaper columns about the day to day suburban
life. The objectives of this research include: To know whether there is a link
between fast food marketing in childhood and fast food consumption in adult
life; whether
a decline in children-oriented fast-food marketing campaigns causes lower obesity levels and
associated economic and social problems and the last objective is to determine
if a Russian Government Portfolio Management Framework would reduce the risks
to the Russian economy with regards to the approach. A qualitative research
method was used, which included literature review, survey and interviews. The
findings of the research were; there is a link between fast food marketing
campaigns in childhood and consumer behavior in adulthood. A decline in
campaigns leads to a reduction in obesity levels and associated costs. The
Russian government portfolio Management Framework will reduce obesity risks in
the country. In conclusion, various steps need to be made to reduce the
increase in obesity and the diseases that accompany it. Society, together with
the government, should seek stringent measures to prevent manufacturers from
exploiting the ill-informed masses. The curriculum in schools should be modeled
to incorporate health and fitness. Besides, people need to change their mindset
concerning fast foods. However, this cannot be achieved unless the government
is willing to place employ stringent measures.