Directive (EU) 2016/943. Directive (EU) 2016/943 of the European Parliament and of the Council of 8 June 2016 on the Protection of Undisclosed Know-How and Business Information (Trade Secrets) against Their Unlawful Acquisition, Use and Dis-closure.

has been cited by the following article:

• TITLE: Personal Data v. Big Data: Challenges of Commodification of Personal Data

  AUTHORS: Maria Bottis, George Bouchagiar

  KEYWORDS: Personal Data, Commodification, Trade Secret

  JOURNAL NAME: Open Journal of Philosophy, Vol.8 No.3, May 11, 2018

  ABSTRACT: Any firm today may, at little or no cost, build its own infrastructure to process personal data for commercial, economic, political, technological or any other purposes. Society has, therefore, turned into a privacy-unfriendly environment. The processing of personal data is essential for multiple economically and socially useful purposes, such as health care, education or terrorism prevention. But firms view personal data as a commodity, as a valuable asset, and heavily invest in processing for private gains. This article studies the potential to subject personal data to trade secret rules, so as to ensure the users’ control over their data without limiting the data’s free movement, and examines some positive scenarios of attributing commercial value to personal data.