TITLE:
Urban Residents’ Evaluation of Domestic Recreation Service Quality in China
AUTHORS:
Yuanhao Qin, Wushuang Fan
KEYWORDS:
Recreation Service, Quality Evaluation, Quality Improvement
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.4 No.11,
November
28,
2014
ABSTRACT: Service quality in tourism is the most
significant key factor that significantly affects tourist satisfaction and
tourist consumption behavior. And as one of the six main factors of travel,
tourism recreation affects a lot to tourists’ perception. Consulting the basic
datum in The Sampling Survey Datum of Chinese domestic tourism (1998-2007), The
Sampling Survey Datum of Chinese tourism (2008-2010) and using the methods of
quantitative and qualitative analysis, the writer try to analyze tourists'
perception and evaluation with domestic tourism recreation. Then the author
found that tourists’ evaluation growth year by year which is effected by a lot
of factors such as occupations of tourists, family incomes and so on. At the
end of this article, it provides a reference basis which will further improve
the quality of Chinese tourism recreation services.