TITLE:
Business Ethics and Corporate Social Responsibility: Bridging the Concepts
AUTHORS:
Zouheyr Gheraia, Sawssan Saadaoui, Hanane Abed Abdelli
KEYWORDS:
Business Ethics, Corporate Social Responsibility, Difficulties in Implementing CSR, Relation
JOURNAL NAME:
Open Journal of Business and Management,
Vol.7 No.4,
October
24,
2019
ABSTRACT: The
current market environment is characterized with fierce competition, which
pressures all corporations to strive for more success capitalizing on every
business strategy or tool to secure sustainability in the market. Therefore, due to the significant benefits of
businesses in their environments, growing research in all areas of
ethics and corporate social responsibility has been very active. It is in the
aforementioned context that the present research work lies to explore the
concepts of business ethics and corporate social responsibility with a perspective
to clarify the relationship that may exist between them. This study is
qualitative in nature based on the comparative content analysis of reported
literature about both CSR and business ethics. The implications of the findings
are crucial to support policy makers in organizations to consider the
relationship between the two concepts as building blocks in their strategic
initiative.